Tag Archives: Digital

Current attribution solutions ‘verging on useless’, say digital marketers – survey

Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service August 8th 2019 – Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid… Read More »

EU’s lessons for digital medicine – Politico

Presented by Better Medicare Alliance With help from Arthur Allen (@arthurallen202), Darius Tahir (@dariustahir) and Tim Starks (@timstarks) Editor’s Note: This edition of Morning eHealth is published Mondays, Wednesdays and Fridays at 10 a.m. POLITICO Pro eHealth subscribers hold exclusive early access to the newsletter each morning at 6 a.m. Learn more about POLITICO Pro’s… Read More »

Digital innovation moving slowly in healthcare, study shows

A new study of healthcare innovation shows progress toward new approaches to care delivery could use a nudge. The report, entitled, “Trends for Scaling Innovation in Health Care,” was based on a survey of 29 health system executives from 28 unique health systems, and found that while many health systems and their affiliated health plans… Read More »

German pharma giant Bayer draws digital health startup cooperations through G4A partnerships

Since 2013, German pharma company Bayer has been supporting young startups in the digital health sector under the “G4A” label. But now, the G4A funding programmes are being consolidated, according to a press release from the company. This will increase the possibilities of financing for health IT entrepreneurs within the framework of the G4A partnerships. WHAT HAPPENED As… Read More »