Tag Archives: Marketing

Online medicine site Hims nabs former Lyft marketing executive – Axios

Hims, an online seller of prescription health care products for such conditions as erectile dysfunction, recently hired former Lyft executive Melissa Waters as its first chief marketing officer, Axios has learned. Why it matters: This comes shortly after a well-traveled New York Times story about “restaurant-menu medicine” companies like Hims, which operate in something of… Read More »

Struggling Insys swaps CEOs as Subsys marketing crackdown continues

Insys has appointed its next CEO after Saeed Mohatari resigned. (Pixabay) Insys has weathered years of litigation, investigations and allegations of illegal sales practices to pump up powerful painkiller Subsys. Now, hoping to revamp its business and its rep, the company has brought in a new CEO.  The drugmaker Tuesday tapped Andrew Long to replace the… Read More »

County By County, Researchers Link Opioid Deaths To Drugmakers’ Marketing

Use Our Content This story can be republished for free (details). Researchers sketched a vivid line Friday linking the dollars spent by drugmakers to woo doctors around the country to a vast opioid epidemic that has led to tens of thousands of deaths. The study, published in JAMA Network Open, looked at county-specific federal data… Read More »