Tag Archives: pharma

GSK snares top pharma honors at Lions Health with first Grand Prix in years

CANNES, France—It’s been a long three years since a pharma jury here handed out Grand Prix honors. But Monday night, GlaxoSmithKline and its ad agency McCann Health broke through. At the annual Cannes Lions Health awards, they picked up the coveted top prize in pharma advertising with a mobile application called Breath of Life, used to… Read More »

German pharma giant Bayer draws digital health startup cooperations through G4A partnerships

Since 2013, German pharma company Bayer has been supporting young startups in the digital health sector under the “G4A” label. But now, the G4A funding programmes are being consolidated, according to a press release from the company. This will increase the possibilities of financing for health IT entrepreneurs within the framework of the G4A partnerships. WHAT HAPPENED As… Read More »

HIV drugmakers ViiV, Gilead top 2018 pharma reputation survey

Pharma’s reputation is holding steady. That’s according to the annual patient group opinion report from PatientView, which found 41% who rated the pharma industry reputation as “excellent” or “good” in 2018, compared with a similar 43% in 2017. Fifty-three percent of patient groups also rated the industry as excellent or good for the making of… Read More »