There are so many phony weight loss claims out there. For example you can eat all the food that you want and still lose weight. Or your weight loss will be permanent. These are just a few examples. There are many more We have told you over and over again that there are no magical shortcuts to losing weight and keeping it off. If you want to verify any of the weight loss claims that you hear or see the Federal Trade Commission (FTC) has a new website that identifies false promises often made in ads.