Tag Archives: partnerships

Fitbit looks to expand healthcare partnerships in 2020

Wearable devices will become more accessible to Americans to help them lead healthier lives, thanks to Fitibit’s efforts to grow its partnerships with both government-sponsored and private health insurers. In 2020, Fitbit devices will be included in Medicare Advantage plans offered by three insurers. In addition, the wireless-enabled activity trackers will be an embedded benefit… Read More »

German pharma giant Bayer draws digital health startup cooperations through G4A partnerships

Since 2013, German pharma company Bayer has been supporting young startups in the digital health sector under the “G4A” label. But now, the G4A funding programmes are being consolidated, according to a press release from the company. This will increase the possibilities of financing for health IT entrepreneurs within the framework of the G4A partnerships. WHAT HAPPENED As… Read More »